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JORDAN BRAND

JORDAN BRAND
SERVICE PROVIDED

Custom Uniform Production

An American brand of basketball shoes, athletic, casual, and style clothing produced by Nike. Founded in Chicago, Air Jordan was created for Hall of Fame basketball player and six-time NBA Finals MVP Michael Jordan during his time with the Chicago Bulls.

 

   

THE PROJECT

6 of the top high schools from all over the US battled it out at the 1st annual Concord Classic. A collaboration between Jordan Brand and House of Hoops to celebrate the re release of arguably one of the best basketball shoes ever created.

 

 

 

THE CHALLENGE

To match the theme of ’95-96 (the year of the shoe's initial release) NJS was tasked with taking retro NBA team designs and connecting them to the city from which the school is from. We utilized retro mesh and overall classic uniform construction to bring the modern designs to life.

 

 

 

SUMMARY

Humbled and honored to be able to create

When you build your prototypical basketball player from scratch the final result might look really close to MJ. When creating greatness you want to focus on the details of the game. We are not there yet but know what we strive for when we work on building the prototypical jersey for you and yours. HBD Mike. Your inspiration is infinite

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