Apparel Design and Production
NBA All World is the newest game created by Niantic (Creators of Pokemon Go)
AW unleashes the new era of Hoops. Step into the sneakers of today’s NBA stars & go 1v1 against the best players in the world.
THE PROJECT & CHALLENGE
Create and design a 300 sets that commemorate the global launch that will be gifted to everyone in and around the basketball community. had the absolute privilege to work directly with Mac and Glen to help envision a design to launch. Utilizing branding guide we made something simple, elegant yet bold. Not only create this many pieces but deliver on rush timeline to put in gift boxes to influencers and media. Jerseys made with heavy mesh, embroidered twill 23 to commemorate launch in 2023 and pin striped shorts with Niantic and AW embroidery with zipper pockets. Woven tags and branding to finish it off.
Being able to be part of one of the biggest global launches in gaming history with legends like Niantic has to be up there. NBA All Star Weekend in Utah saw the whole AW team out in full force promoting and giving people a taste of what the game has to offer. NJS had a small yet important task of creating alongside greats in the basketball world. Download the app and "Go All Out!"