Show LA Love '26: Direct to Community.

Many are priced out of the NBA All star festivities. Especially the smaller cities that surround the host stadium. The Show Love series is about bringing the all star energy, talent and showcase and sharing the love for the game with them. 

The game never stops. The "Show Love" series started in 2019 in LA from the genius minds of the Hoopbus and Veniceball, the following year embarked on a cross country bus ride to bring the energy to the communities around Chitown in 2019. So what started as SHOW CHI LOVE, became SHOW SALT LOVE, SHOW INDY LOVE, SHOW BAY LOVE and now back full circle to LA we have SHOW LA LOVE.  

year after year too many of the communities get priced out by the corporate juggernaut. And worst of all the game suffers from lack luster play and energy. But collectively and relentlessly, we bring the best dunkers, hoopers, talent and more to the city and show out for the kids and those who just love the game. 

This collaboration isn’t about merch.
its more about Representation. Camaraderie. Love.

Our love letter to the game. For the culture. For the community.