NJ to TX to CA
KAI x ANTA
Building the Future: New Jersey Sets x Kyrie Irving x ANTA
A Full-Circle Moment for Hoops, Heritage, and Youth Athletics
There are moments in this business where everything aligns — the work, the story, the culture, and the purpose behind why we create. Our newest partnership with Kyrie Irving and ANTA is one of those moments. Not just because of the scale, or the opportunity, or the incredible trust placed in our team… but because of the way it connects back to our roots, our name, and the place that helped shape so many of the kids this movement is built for.
The Kyrie Effect: Creativity, Purpose, and the Love for Hoops
Kyrie isn’t just one of the most gifted players of his generation — he’s a storyteller on the court. Every crossover, every finish, every pause in the lane is part of a bigger message: play with intention, play with imagination, and play for something beyond yourself.
His move to ANTA marked a shift toward building a more grounded, community-driven vision for the future of performance basketball. And at the heart of this new chapter is youth — middle school and high school athletes who deserve access, identity, and the kind of gear that makes them feel seen.
So when ANTA and Kyrie launched their nationwide school sponsorship initiative, we knew it was going to be special. What we didn’t know — not at first — was how full-circle it was about to feel.
New Jersey — the Real Connection
Despite our name, New Jersey Sets wasn’t born in New Jersey. The name came from our love for creating “sets”: uniforms, stories, full identities stitched together for teams who live and breathe the game. But throughout our years of building this brand, one truth has always been clear:
New Jersey is hoops.
New Jersey is culture.
New Jersey is storytelling.
It’s a state that has produced legends, nurtured gritty programs, and raised entire communities of kids who hoop with pride. And wouldn’t you know it — many of the very schools selected for the first ANTA x Kyrie sponsorship rollout ended up being in and around this region.
Call it coincidence.
Call it alignment.
Call it the universe doing what it does.
Either way, it made this project feel destined.
The Task: Design, Create, and Set the Tone
When ANTA reached out, the mission was clear:
Build the visual identity and production foundation for this youth movement.
Not just jerseys. Not just warmups. But a full, cohesive language — textures, colors, storytelling, trims, typography, atmosphere.
Everything needed to feel like Kyrie:
A blend of creativity, purpose, and cultural depth.
Everything needed to feel like ANTA:
Bold, modern, athlete-first.
And everything needed to feel like the kids:
Proud. Confident. Connected to something bigger.
We poured into the details — mesh patterns influenced by tribal shapes, trims that nod to heritage, palettes that lean into authenticity and vibrance. No shortcuts. No templates. Just genuine storytelling through apparel.
Producing these uniforms and apparel sets for schools across the country was not just a job. It was a responsibility. We weren’t designing for a moment — we were designing for memories.
Why This Matters
Youth sports are the heartbeat of the basketball world. They’re where identity forms, where friendships start, where dreams begin, and where talent learns how to breathe.
To be trusted by Kyrie and ANTA to help build this new chapter is something we don’t take lightly.
A New Tribe, A New Story
This collaboration isn’t just about gear.
It’s about access.
It’s about visibility.
It’s about giving young athletes a tribe to belong to — one that reflects their creativity, their roots, and their potential.
New Jersey Sets is honored to help shape the first wave of this journey.
And we’re even more excited for what’s next — Big shout to the family Kambal Studios Eman and Eris Raif who have been with NJS since day 1. full circle moments dont happen often and when they do its another sign on the journey that God reminds us that we headed in the right direction.
— New Jersey Sets
Where every set tells a story.
