SERVICE PROVIDED

Bulk merch production for major E-sports Collaboration

Gen G is Huge

GEN.G is a powerhouse in the global esports scene, with championship-caliber teams competing in League of Legends, VALORANT, PUBG, and more. With roots in both Seoul and Los Angeles, GEN.G bridges Eastern and Western gaming cultures, making it one of the few truly transpacific esports organizations. They're backed by major brands, top-tier talent, and a growing fanbase that spans the globe—making every move they make, including this collab, a culture-shifting moment.

Founded in 2003, The Hundreds is one of the most influential streetwear brands in the game. Built at the intersection of California culture, skate, punk, and hip-hop, the brand has grown from a grassroots label into a global name. With its iconic bomb logo and deep storytelling approach, The Hundreds isn’t just about clothes—it’s about community, creativity, and culture. This is why their slogan is the "Hundreds is Huge." So when they collab with one of the premier E sports companies it's bound to be nothing short of that. 

Nylon racing jacket + performance mesh soccer jersey

THE PROJECTS 

For this collab, NJS worked behind the scenes to ensure that every stitch, seam, and sublimated detail matched the creative vision of GEN.G, The Hundreds, and PUMA. It wasn’t just about making garments that looked good; it was about making apparel that felt like the future of esports culture.

Working with such iconic brands meant high standards. The Hundreds brought the streetwear edge. PUMA brought the global sportswear muscle. And GEN.G brought the pulse of competitive gaming. We brought the craftsmanship and technical apparel expertise that helped bring it all together.

The Jacket was made of a lightweight polyester with embroidery and stitch details made with a perfect fit. And the soccer jersey was fit for all types of athletes. 

SUMMARY